Ad Specifications

Ad Sizes

• 1/4-page Horizontal: 7.75" wide X 2.3" tall
• 1/4-page Vertical: 3.8" wide X 4.9" tall
• 1/2-page: 7.75" wide X 4.9" tall
• Full-page: 7.75" wide X 10" tall
• 1/8-page: 3.8" wide X 2.3" tall

Note

Ads, Stories and Other Content are separated by 1/4" gutters, and a 1/2" margin is maintained on each page.

Color Availability

Each issue of Value News is printed using a combination of FULL COLOR pages and BLACK ONLY pages.

Full Color pages are printed using four "process" color inks (CMYK) to achieve the look of full color. Availability of space on Full Color pages may be limited.

Black Only pages are printed using black ink only.

Graphic Design Services are FREE!

We offer free graphic design for all ads purchased in Value News. Our team of professional designers have more than 30 years combined experience in printing and graphic design, and we will work with you to achieve the look you want for your ad while optimizing your message.

Important Notes About Supplying Artwork, Photos and Copy

We encourage advertisers to avoid supplying artwork or photos from previously printed materials such as catalogs, magazines, and brochures when ever possible.

There are two good reasons for this:

1. Images from printed materials DO NOT reproduce well a second time around due to the way the ink-printing process works.
2. To do so may violate of Federal copyright laws.

In most cases it is not legal to reproduce artwork, photographs or text copy from other publications without the express written consent of the copyright holder of those works.

Exceptions may include images and copy from your manufacturers, suppliers or wholesalers which your business may be permitted to reproduce in accordance with your arrangements with them. In most cases, manufacturers, suppliers or wholesalers make available original hardcopy or high-resolution images to ensure quality reproduction.

By submitting materials to Value News for inclusion in a print ad, advertisers take full responsibility for attaining rights to reproduce those materials in their ads.

Proofing Your Ad

Value News strives for quality and accuracy, but client proofing is still necessary in every publishing endeavor to ensure satisfaction.

We will always seek your final approval in writing for your ads, and we encourage you to inspect each ad closely, word for word. Once you have approved your ad, we cannot be responsible for errors or ommissions.

Proofs may be delivered to you by email (in Adobe PDF format), fax, or in person when possible. Your service representative will coordinate with you regarding proofing.

Important Note

Even if you have supplied completed ad files, PLEASE LOOK CLOSELY AT YOUR AD PROOF. In many cases it is necessary to recreate (re-type and reassemble) customer-supplied ads in different applications to ensure that they meet the required prepress specifications and print as best as possible.

Print Specifications

Value News is cold-web printed on white newsprint using a halftone line screen of 120 lpi. Total ink coverage is approximately 260%, and a 25-30% dot gain is normal.

If you are preparing images for Value News ads in Adobe Photoshop or any other image application that uses ICC color profiles, you may choose to download a copy of the color profile we use:

Download the ValueNewsPrintingProfile.csf – 711 Kb

Guidelines for Submitting Digital Ad Files, Artwork or Photos (Digital Ad Specifications)

When supplying ads or artwork on disk or by email, please adhere to these guidelines. Files received that do not meet these guidelines may not be usable or may reproduce poorly.

Application Programs

Our graphic design team currently produces Value News using Quark XPress 7.3 for Macintosh and can work directly with ads created in the programs for Windows or Macintosh.

Acceptable layout file types for ads:

• Adobe Illustrator & Indesign

  Convert fonts to outlines and embed images, or include all fonts and images seperately.

• Adobe Photoshop

  Any ad built entirely in Photoshop should be at least 300 dpi at the intended ad size.

  Note

  Type will not print cleanly at less than 600 dpi.

  If you are using Photoshop CS1, do not convert text layers.

  DO NOT FLATTEN LAYERS. Save the ad as a Photoshop file (PSD) to preserve Layers.

  Important Note

  These guidelines apply only to ads created entirely in Photoshop (text and images together in a Photoshop document). See Photos/Images on Page 2 for information specific to preparing individual images in Photoshop to be used in other applications.

• Adobe Acrobat PDF

  Create PDF’s using the Press Optimized settings. Be sure to embed all fonts.

Important Note

Even if you have supplied ad files, PLEASE LOOK CLOSELY AT YOUR AD PROOF.

In many cases it is necessary to recreate (re-type and reassemble) customer-supplied ads in different applications to ensure the best print quality possible.

ICC Color Profile Available

If you are preparing images for Value News ads in Adobe Photoshop or any other image application that uses ICC color profiles, you may choose to download a copy of the color profile we use:

Download the ValueNewsPrintingProfile.csf – 711 Kb

APPLICATION FILES WE CANNOT WORK WITH

Please do not send ads created in the following applications:

• Corel Ventura
• Microsoft Publisher
• Adobe Pagemaker
• Microsoft Word*
• Microsoft PowerPoint*
• QuarkXPress

*We can open Microsoft Word and Microsoft PowerPoint documents, but we must completely recreate ads built in Word or PowerPoint in another application. If you are just sending a photo or graphic, please do not insert it in a Word document.

All other file types cannot open or work.

Photos/Images

All images must have a resolution of 200 dpi or greater at the intended print size and be saved as either TIFF or EPS.

Fonts

Include all fonts used except those that are converted to outlines. Use PostScript fonts whenever possible.

Vector EPS’s

Convert all fonts to outlines.

Colors

Full Color Ads

All elements in full color ads should be Process CMYK.

Black Only Ads

All elements should be black or grayscale only

Email

Send files to the email address given to you by your account representative (10MB Limit per email)

Emailed files should be compressed as Stuffit or ZIP archives.

FTP Upload

ftp.coppercupimages.com (Please contact Mary Bransford for server password).

FTP’d files should be compressed as Stuffit or ZIP archives.

Hard Copy Please print a hard copy of the ad and give it to your account representative.