New J. David Location is a Gem

Cutting-edge technology and an engaging showroom come together for an amazing experience at the new J. David Jewelry location in south Tulsa.

Owners Kendra and Joel Wiland at the new J. David store.

Joel and Kendra Wiland have been in the jewelry business for nearly 25 years. They opened up the Broken Arrow branch of J. David Jewelry in 2001, and are opening a second location at 101st and Memorial in south Tulsa on May 5.
This new store, however, will embody a completely new experience for customers. “We wanted to take one part Apple, one part Starbucks and one part Disney,” says Landon Wiland, marketing director for the family-owned stores. “At Disneyland, you never hit a barrier – you feel like you can go anywhere, and that’s what we want to bring to our customers’ experience. It’s very open.”
In stark contrast to the usual, the new J. David Jewelry showroom will significantly raise the bar for what passes for a superior experience in selecting jewelry. Display case designs are inspired by museum exhibits, allowing viewers to walk all around and ogle diamonds, bands and watches from all angles. No more barriers between the customer and sales associate. These adornments are worthy of a pedestal, and shall be revered as such.
Though customers are welcome to select any item that tickles their fancy, Landon insists that the displays are intended to function more as examples for different elements to be incorporated into original works. The Wiland family plans to take individualized orders to the next level, offering a full custom design, from top to bottom. “We can take different elements from different rings and give them exactly what they want,” explains Wiland. Customers are encouraged to look around, ask questions, take notes and enjoy themselves. Associates and designers will collaborate alongside customers to produce a one-of-a-kind piece that perfectly expresses the sentiment of the occasion.
Not only does J. David Jewelry have some of the most skilled and experienced jewelers around, but they also possess some of the most advanced technology. Using 3D printers, customers will be able to see and touch an unbelievably accurate replica of their proposed design. The printers – which can produce with details up to 1/1000 inch – are truly on the cutting edge of technology. The devices can print “much more detailed than the printers that print airplane parts,” says Wiland.
But the experience does not end there. Committed to the goal of becoming their customers’ favorite place, the store will provide refreshments. And, of course, what experience would be complete without a giant television? How about a bay window through which to view the process behind the magic? How about both?
Wiland explains that the store will feature an 11-foot window to view the workshop. Customers can watch the jewelers work in real time. But, with the flip of a switch, the window frosts over and becomes a TV screen – perfect for days when the big game is on. Wherever there is an opportunity to enhance the joy of jewelry shopping, the Wilands have seized it.
For the moment, Wiland says there are no plans for a big grand opening day. Rather, J. David Jewelry in Bixby is taking a more subtle approach. Opting instead for a “soft opening” on May 5. the new store seems content to let the product and experience speak for itself, and let word spread organically. But, who can blame them? When one knows they have the nicest house in town, there is seldom a reason to draw attention. Those with an interest in the finer things will make their way to Bixby and see for themselves. Store hours are Monday through Friday from 10 to 6 and Saturday from 10 to 5. 

For more information, contact

J. David Jewelry

www.jdavidjewelry.com   

About Author Christopher Davis

Christopher Davis is an educator and musician, as well as a writer. A California native, he resides in Tulsa with his wife, two sons and a modest menagerie of pets. When he isn't inspiring young minds, you will most likely find him spending time with his family or playing drums and percussion with Project Huckleberry or the Movetet. In addition to Value News, Davis also writes for Currentland. You can view his work at https://seedavis.wordpress.com.