"Bullseye," the Superhero Who Fights Boredom

Visit Broken Arrow Unveils New Airport Ad Featuring "Bullseye," the Superhero Who Fights Boredom

By: Erin Hofener | Category: Special Interest | Issue: September 2024

Photo courtesy of The City of Broken Arrow.

Photo courtesy of The City of Broken Arrow.

Visit Broken Arrow is thrilled to announce the launch of its latest advertising campaign at Tulsa International Airport, featuring the city's new character, Bullseye. This unique superhero is not here to fight crime; he’s here to fight boredom and showcase all the fun and excitement Broken Arrow has to offer. Pictured in the attached photo include City of Broken Arrow leadership, Visit Broken Arrow Board Members, Broken Arrow Economic Development Corporation Representative, and City of Broken Arrow/ Visit Broken Arrow staff.

"Where Families Find Fun"

As part of our new strategy to position Broken Arrow as a premier destination "Where Families Find Fun," Bullseye will be the charismatic guide encouraging travelers arriving at Tulsa International Airport to make Broken Arrow their next stop. This engaging and family-friendly character is set to embark on adventures throughout the city, highlighting the best places to eat, shop, and play.

"Our new airport ad campaign featuring Bullseye is a fresh and exciting way to draw attention to the diverse and entertaining experiences Broken Arrow offers," said Brian Dean, Chair of the Visit Broken Arrow Tourism Board. "Bullseye embodies the spirit of fun and adventure that our city provides to families and visitors. We are excited to invite everyone to follow his journey and discover the vibrant attractions that make Broken Arrow a fantastic place to visit."

Follow Bullseye on Social Media

Visitors and residents can follow Bullseye's adventures on Visit Broken Arrow's social media pages, @visitba. Stay tuned to see where Bullseye will go next as he explores various hotspots around the city, uncovering hidden gems and popular destinations alike.

The new airport advertisement, strategically placed to capture the attention of travelers, aims to inspire curiosity and excitement about Broken Arrow. Bullseye's character is designed to appeal to all ages, making it an ideal campaign to showcase the city's commitment to providing a fun and welcoming environment for families.

For more information about Bullseye's adventures and to explore the exciting attractions in Broken Arrow, visit our social media pages and stay updated on his latest escapades.

About Visit Broken Arrow:

Visit Broken Arrow is the official destination marketing organization for the city of Broken Arrow, dedicated to promoting tourism, events, and local businesses. Committed to showcasing the city's unique charm, cultural richness, and diverse attractions, Visit Broken Arrow aims to make Broken Arrow a top destination for travelers and a beloved hometown for residents.


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City of Broken Arrow

For more information, contact:

The City of Broken Arrow

(918) 251-5311 | Fax: (918) 259-8226
220 S. First Street | Broken Arrow, OK 74012
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