By: Lorrie Ward Jackson | Category: Automotive | Issue: January 2011
America’s Auto Auction staff includes (L to R): Doug Pirnak, Cathy Oliver, Summer Sanchez, Yolanda Kowalski and Monte Freeman.
Buying a vehicle is a huge financial undertaking in anyone’s life and can be quite intimidating, especially when the vehicle has been previously owned. Purchasing a vehicle on auction used to seem especially daunting—but with the technological boom of recent years, one no longer needs to be afraid.
“These days, you can research any vehicle before you buy it,” says Monte Freeman, general manager of America’s Auto Auction in Tulsa. “We provide CARFAX and AutoCheck—or prospective buyers can go online themselves to check NADA and Kelley Blue Book values. Any more, people just get on their phones and research as they walk off the lot.”
Why buy at auction? “It’s about doing business at a wholesale level and about the customer being in control of the price they pay for the car,” Freeman states. “If you have a set amount of money to spend and you tell me to find the best vehicle I can for that amount of money, I will work to find that for you.”
According to Freeman, buying at auction is all about getting the best value for your money. America’s Auto Auction holds public auctions every Saturday, with available vehicles starting at $500. Experienced staff, auctioneers, and ring-men guide both sellers and buyers through the experience, making it easy to save hundreds and thousands of dollars by buying pre-owned vehicles at wholesale prices.
Friday at noon, prospective buyers can visit America’s Auto Auction online and view a partial pre-sale list of vehicles to be auctioned the next morning. In addition, buyers can arrive at 8 a.m. on Saturday, two hours earlier than the auction at 10 a.m., and shop the scores of vehicles to be sold in that session. During this time, videos are also playing in the waiting area that educate those new to the auction arena about the process. Bilingual help is also available at the auction.
While viewing the vehicles before auction, buyers will notice America’s Auto Auction’s “Three Light System.” All vehicles for sale have already been put through a mandatory AutoCheck vehicle history report before even qualifying for auction, and the Three Light System simply reports the findings, such as whether the vehicle has been in an accident or received any major repairs. If the engine, transmission and rear end have been cleared and are in proper working order, the vehicle receives a green light sticker. Green light vehicles are available to buyers for test drives before sale finalizations. A yellow light means that a problem was identified during AutoCheck and that a special announcement will be made about the vehicle before bidding ensues. A red light simply indicates that the car will be sold “as-is.”
“The public can also sell a vehicle here, and if they are ready to sell and upgrade to a better vehicle, this is a great opportunity,” Monte points out. “They just need to provide a no lien title.”
America’s Auto Auction has been a part of the Tulsa landscape since the late 1960s, making it Tulsa’s oldest public vehicle auction. If you are ready to experience the excitement of getting the most for your car-buying dollar, be sure to visit America’s Auto Auction in person or online and see if the car auction world is the place for you.
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