Stop Into the District

The former Nesting Necessities changes its name to better reflect what it offers Claremore shoppers.

The District on Main in Claremore may have a new name, but the friendly faces you will find inside are the same that have been serving the customers of Nesting Necessities since November of 2012. Just a couple weeks ago the downtown boutique underwent a name change to better showcase its offerings to the community.  

    Owners Susan Todd and Cari Bohannan spent several years helping run the ­businesses their husbands owned before opening what is now called The District on Main. The women met through a mutual hobby of refurbishing furniture and after taking a weekend ­painting class ­together, a dream was born.

    Since neither of the ladies had any previous retail ­experience they decided to start small with a booth in a downtown antique store ­selling furniture paint along with pieces they had restored. It wasn’t long before they were ready to open their own storefront.  

    When the former Nesting Necessities opened a year ago, the original plan was to offer clothing and jewelry through consignors, while Susan and Cari personally offered home decor, furniture paint, refinished furniture and painting classes. But after just a couple of months, the store owners began ­purchasing their own clothing and accessories, and home decor, and by the end of January, the pair owned 90 percent of the product offered in the boutique.

    “There were several ­reasons we decided to change the name of the store,” said Susan. “Our focus has really changed from a home store to a boutique and we think it’s important that our name reflects that. Nesting Necessities just no longer fits. Additionally, we often had people thinking we were a maternity store.”

    “We want our name to reflect the trendy boutique that the former Nesting Necessities has morphed into,” said Cari. “We think The District on Main does just that. And we decided there was no better time to make the change than on our first anniversary.”

    The District on Main offers lots of great gift ideas for those on your holiday shopping list. The store has a terrific assortment of ­accessories, gift items and home décor, as well as a large ­selection of clothing, from sweaters to dresses to ­leggings. Some of the store’s newest brands are Brighton, Fossil and Ivy Jane. Other favorites available at The District on Main include Tribal, Miss Me, Lane Boots, Mud Pie, Harley & Maudes and many more great brand names. With sizes from junior’s small up to 3X and prices on clothes ranging from $10 to $120, there is something for everyone. The store also still carries Maison Blanche Paints for those interested in refurbishing ­furniture.  

    The District on Main is a family affair. When Susan and Cari needed extra help, they hired Susan’s daughters, Madison and Jenna, and Cari’s daughter, Taylor, to pitch in at the store. "Our husbands help in any capacity they can and are our biggest support," says Susan. Additionally, two part-time employees, Katrina Pope and Ally Johnson, complete the staff at The District on Main.

    The women who work in the store believe the level of customer service they offer is exemplary. They each make it a personal goal to provide each customer with an opportunity to feel better about themselves when they leave than when they walked in the door.

    “We want our customers to feel special and know we care about them,” said Susan. “We understand that confidence is key to a woman’s happiness and whether she is looking for an elegant ­business dress or a tunic and leggings, we want to help her find it.”

    “When women feel good about themselves, they stand taller, prouder and more ­confident,” said Cari. “Everyone will notice and that’s what we hope to help our customers achieve.”

    For information on extended holiday hours, items available in the store, or ­current sales and specials, such as the upcoming ­“Last-Minute Shopper” online ­special, search Facebook for The District on Main.

For more information, contact

The District on Main

407 W. Will Rogers Blvd.

Claremore, OK 74017

(918) 283-4637

www.thedistrictonmain.com